Business & Market Projects

Our Research and Innovation Unit produces two types of market intelligence.

The first is commissioned research, designed to answer a specific strategic question for a specific client. Commissioned research is governed by strict non-disclosure agreements.

The second is independent research, produced on our own initiative using high-quality commercial data and available our platform.

Six categories of applied market intelligence

Our work spans the full range of strategic research needs. Each engagement is scoped to a specific decision a client needs to make.

Market Opportunity Analysis

Assess market size, demand drivers, and growth potential across geographies to support entry, expansion, or investment decisions.

Industry & Sector Analysis

Examine industry structure, value chains, competitive dynamics, and regulatory frameworks within a specific sector.

Trade & Macroeconomic Analysis

Track trade flows, production trends, and structural shifts to inform financial, investment, and policy strategy.

Competitive Landscape & Positioning

Map the competitive environment, benchmark players, and identify structural shifts that create risk or opportunity.

Regional Economic Profiling

Analyse regional GDP composition, infrastructure, investment climate, and growth outlook to guide capital allocation.

Data & Strategic Intelligence

Design information architecture and analytical frameworks that give organisations decision-grade intelligence on an ongoing basis.

Where We Have Worked

Our research experience spans industrial, financial, and primary sectors across Africa.

  • Industrial Equipment & Manufacturing

  • Food & Beverage

  • Commercial Vehicles & Automotive

  • Trade & Macroeconomics

  • Financial Services

  • Agriculture & Agribusiness

  • Blue Economy & Fisheries

  • Consumer Goods

  • Data & Digital Strategy

  • Regional Economics & Development

  • Conservation & Environment

  • Energy & Utilities

Anonymised Project Examples

Multi-Country Opportunity Analysis for an Equipment Manufacturer

Demand assessment across six African markets, with market sizing, sector mapping, and prioritisation of key growth opportunities, alongside strategic entry recommendations.

Competitive Dynamics Study: Medium Commercial Vehicle Segment

Competitive dynamics analysis of the medium commercial vehicle segment, examining shifting positions in a structurally stable but evolving market through systems-level mapping of financing infrastructure, fleet replacement cycles, and challenger brand activity, with implications for fleet operators and finance institutions.

Annual Trade Analysis: 20-Year Trend Study

Annual trade analysis tracking 20-year trends across Sub-Saharan Africa, covering trade flows, industrialisation patterns, and sectoral shifts, supported by dashboards, structural insights, and a forward-looking outlook.

Regional Economic Study: Three-Province Analysis

Provincial economic analysis across three South African regions, covering sector composition, infrastructure, and growth outlook, with regional profiles, sector forecasts, and investment prioritisation insights.

Industry Structure Analysis: Blue Economy Sector

Independent assessment of an established primary industry, including value chain mapping, analysis of regulatory and policy dynamics, and identification of structural opportunities and constraints, supported by market segmentation and strategic recommendations.

Data & Intelligence Strategy for a Global Organisation

Data governance and strategy redesign for a global organisation, including a governance framework, data maturity assessment, and an implementation roadmap with KPIs.

Commission a Study. Own the Insight.

Tell us the decision you need to make. We will scope a study to give you the intelligence to make it well. All engagements begin with an NDA.